Our mission is to radically transform the lives of every client we work with. We believe that people are not simply machines with simple inputs and outputs. People are complex, we all have our own unique history, obstacles, strengths, weaknesses, beliefs, fitness level, and goals. Knowing this, our entire coaching approach is “client focused” meaning every aspect of the coaching process is uniquely personalized to you.

Our aim is to equip our clients with the right knowledge, tools, and strategies to maximize their strength, physique, and overall well-being. We accomplish this through a blend of advanced research, coaching expertise, nutrition science, sport psychology, and behaviour modulation. We aim to redefine the standard of coaching and develop a new class of results for our clients.

Most importantly we are a Christian based organization. God gave all of us unique gifts. He compels us to work hard, maximize our gifts, act with integrity and honesty and be of service to others. This company is part of our ministry in service to God.

“Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms. Do not be slothful in zeal, be fervent in spirit, serve the Lord.”
– 1 Peter 4:10-11